Let me start by saying that I think I like the packaging as much as the toothbrush. This is a great little replaceable head toothbrush that is made from wood Fiber blended with PLA, a plastic derived entirely from Nebraska maize. Since it's made from 100% renewable resources, that makes it one of the few eco-friendly options in toothbrushes. More importantly, it's reversible so it can be used for right and left-handed people (like me!). Radial bristles--4,000 of them made from Tynex® nylon.
And if that's not enough to entice you, the company was founded by two architects on the Caribbean island of Tortola who were "fascinated by the idea of a functional and enjoyable toothbrush". And there you have it!